The personal brand arsenal of any credible leader needs to have some key drivers. Of critical importance is the ability to teach and inspire followers and peers. If my vision doesn’t excite my followers, then my mission is just but a lame duck! This is explored in a guest blog “Leading through teaching and inspiration” on BeYB (Believe , Become, Be Your Brand).
So, what drives your personal brand? Will you add teaching and inspiring others to it? I urge you to give it a try…and take a deep dive into the classics. Leaders teach and inspire others to a higher level of meaningful existence.
About BeYB Peter Sterlacci is the pioneer of personal branding in Japan. Building on his background in intercultural consulting & training and Certified by Reach, the global leader in personal branding, he works with on-the-move careerists in global companies in Japan. In a culture where “fitting in” is the norm, Peter uses a three-step process derived from his own passion for cycling to promote the mindset shift necessary for setting and reaching career goals in today’s economy. Tap into the value you provide to others and authentically build your visibility and credibility within your work teams and target audience.
Follow Peter on Twitter @PeterSterlacci
The other ingredient necessary to be a great leader is passion. Passion in how you speak, present yourself, in your beliefs, and in your BEING!
Good one Bruce. Passion, when added to teaching and inspiration makes for a great combination. Thanks 🙂
An remarkable share, I passed your link to a colleague who was doing a little analysis on this topic. And he bought me breakfast because I found it for him.. grin. So let me rephrase that : Thnx for the treat! But yeah Thnkx for spending the time to talk about this, I feel strongly about it and actually enjoy reading more on this topic. If possible, would you mind updating your blog with more details? It is definitely helpful for me. Big thumb up for this blog post!.