Your family brand influences your child’s personal brand

medium_4620813803Something different happens when parents take up intentional leadership at home. They set aside time for play, talk and reading. They cook, shop and dream as a team. They laugh, cry and reminisce together. They become one, a family with a common identity, though the characteristics of individual family members will vary.

Due to this tight bond, the family becomes the true ‘North’ especially during times of conflict or pain, as well as joy and celebration. As the individuals have developed a sense of identity, how they react can be clearly referenced to a particular brand. That family brand has a significant influence on how the children’s personal brands evolve over time… [TweetMe]

I explore this in its entirety on my guest vlog “Personal Branding Begins at Home” on Peter Sterlacci’s blog, BeYB… ‘Believe. Become. Be Your Brand’. It is also an excerpt from my upcoming book that explores the critical steps of bringing leadership back home.

About BeYB
Peter Sterlacci is the pioneer of personal branding in Japan. Building on his background in intercultural consulting & training and Certified by Reach, the global leader in personal branding, he works with on-the-move careerists in global companies in Japan. Follow Peter on Twitter @PeterSterlacci

photo credit: stefano principato via photopin cc